Tyldesley’s Pelican Centre completes its rebrand with launch of new, user-friendly website

28 Sep 2021

The Pelican Centre team is pleased to launch our new website today!

Tyldesley’s Pelican Centre completes its rebrand with launch of new, user-friendly website

Feel Good Fitness at the Pelican Centre

Back in July, we introduced our new brand for the Pelican Centre, including a new logo and strapline which we feel communicates much more clearly who we are and what the Pelican does for our community.

The rebrand communicates our values as an independent, community-led registered charity that sits at the heart of life in Tyldesley and our surrounding area. The new strapline ‘Feel Good Fitness’ is developed from our mission to help people feel good mentally, physically and socially through fitness, friendship and charitable support.

A user-friendly website that’s designed & built for you!

Today, our new website launch completes the rebrand work with a site that’s much more user-friendly (especially for those of you browsing on a mobile or tablet), shows off what the Pelican Centre’s got to offer and how we serve our local community.

We’ve even made sure that all the photos we’ve used in the site are of our own members and facilities – no generic stock images, just our own people enjoying the Centre’s excellent pool, well-equipped gym and classes hall!

Our new site makes all the information you need easy to find, simple to read and understand, and we’ve included really clear links so you know where to go to book a session or class, or how to get in touch with us for anything else.

Why the Pelican Centre rebrand & new website?

As we get ready to celebrate our 10th birthday in 2022, we wanted to make a statement about the Pelican Centre’s ethos. We’re an independent registered charity, belonging to local people and with a strong commitment to caring about our members and the wider community we help, including local schools, elderly and more isolated people.

Memberships, swimming lessons, Pelican Pool Parties, classes and events keep the Pelican Centre running, and help us to achieve our charitable outcomes such as providing free swimming lessons to those who need them, volunteering opportunities and facilities for the homeless community. We’re even playing an important role in supporting other independent, single-site centres like ours elsewhere in the country, ensuring that other communities can also benefit from leisure and fitness facilities that bring people together.

The new brand and website give us a great platform to continue to promote our facilities and our work, as well as creating a much simpler digital ‘shop window’ for you to find the information you’re looking for. We’ve got some really exciting plans to develop the website further, so keep your eyes peeled!

The Pelican Centre’s Business Manager Natalia Stothard comments on the project:

“The Pelican Centre is proud to be the largest independent fitness centre in the Borough. As we look ahead to our 10th anniversary, we’re aiming to build on our strong roots in the community with this new brand which clearly communicates our values, and that members, schools and local people can be really proud of!

The new website is an important part of that, making information easily accessible and putting the Pelican community centre-stage. We’ve invested heavily over the years in great facilities, and the site’s images – featuring our own members – help to show them off. We’d love to hear feedback from the community to help us develop the site further!”

We worked with Ally Marketing Agency throughout our rebrand and website development, including marketing consultancy to define our brand messages followed by logo concept design, rebrand launch, website design, copywriting, build, test and launch.


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